Iman Abrishamchi, MCC

Coaching is a way of being.

I coach senior leaders, advise organizations on People & Culture, and train coaches on their way to ICF credentials. In English, Persian and Spanish, from Madrid.

  • ICF Master Certified Coach
  • ICF PCC Assessor
  • EMCC EIA
  • TEDx speaker
Iman Abrishamchi
Founder, TimeCoach Academy
8,500+ coaching hours
300+ coaches trained
15+ years in practice
8countries worked in

About

Questions before answers.

Most of my working days are spent with a CEO, an HR director or a founder, asking the question they haven't had time to ask themselves. I don't give advice in those conversations and I try not to judge. The work is to help someone see their own thinking clearly enough to change it.

I hold the ICF Master Certified Coach credential and all three ICF Mentor Coaching Specializations, at ACC, PCC and MCC level. I assess PCC candidates for the International Coaching Federation, and from 2023 to 2025 I led an ICF Community of Practice. I also hold the EMCC European Individual Accreditation, a DBA and an MBA.

I've worked with leaders and teams in Spain, Iran, Kuwait, Qatar, China, Kenya, Canada and Poland.

Are we deciding on the reality in front of us, or are we letting our past experiences decide for us?

From my work with executives on hiring decisions

How I work

Four ways we can work together.

01

Executive and organizational coaching

One-to-one and team coaching for C-suite leaders, founders and HR directors facing decisions that don't have an obvious answer.

02

People & Culture advisory

Advisory work on organizational behaviour, leadership alignment and team effectiveness. I currently advise companies in food, electronics, biotech, fragrance and manufacturing.

03

Mentor coaching for ICF credentials

Mentoring for coaches working toward ACC, PCC or MCC, from someone who assesses PCC recordings for ICF.

04

Talks and workshops

Keynotes and sessions on decision-making, conscious leadership, coaching mastery and the future of human and artificial work.

Organizations

Organizations I advise, coach and collaborate with.

Current advisory and coaching

Professional bodies and institutions

Many coaching engagements are confidential and are not listed here.

Ventures

Three things I've built.

TimeCoach Academy

Become a coach the way you'd want to be coached.

An ICF-accredited coach training school teaching in Persian, English and Spanish. People experience coaching for themselves first, then learn to practise it.

Explore programs
  • Level 194+ hours · 9 modules · no prerequisite
  • Level 2180+ hours · ACT, Gestalt, narrative coaching
  • Level 375+ hours plus 10 hours of mentoring · the path to MCC
  • Group Coaching Mastery40 CCE hours over 10 weeks

Institute for Human and Artificial Work

Who is responsible for the workforce you actually have?

An independent, non-profit research initiative founded in Madrid in 2026. It makes the case for a Chief Workforce Officer: one executive accountable for people and AI agents as a single workforce.

Read the essays at ihaw.org

WITHIN · by TimeCoach Academy

Where a work of art meets one open question.

Art and trained coaches in shared public rooms, in many cities at once. In 2026, THE WALK ran in 20 countries for World Mental Health Day.

THE WALK and THE WINGS

Credentials

International credentials and professional standards.

You can check each ICF credential yourself in the official directories.

  • MCC Master Certified Coach
  • MCS-ACC Mentor Coaching Specialization, ACC level
  • MCS-PCC Mentor Coaching Specialization, PCC level
  • MCS-MCC Mentor Coaching Specialization, MCC level
  • Assessor PCC Credentialing Assessor
  • 2023–2025 Community of Practice Leader
Other
  • EIA European Individual Accreditation, EMCC
  • PSM I Professional Scrum Master I, Scrum.org
  • DBA Doctor of Business Administration
  • MBA Master of Business Administration
  • EAE Master in HR and Talent Management (in progress)

Ideas

What I keep thinking about.

The art of being human

The courage to be seen.

Identity, vulnerability and what happens to leadership when people stop hiding.

Human and artificial work

From CHRO to Chief Workforce Officer.

HR was built for a workforce of people only. That workforce no longer exists.

Decision-making

Why successful leaders become prisoners of their own decisions.

Decision fatigue, cognitive bias and the weight of past experience.

Conscious leadership

Management is not a position. It is a capability.

Leadership beyond job titles, inside real organizational dynamics.

Augmented empathy

Can AI make us more human?

Using AI to sharpen awareness and reflection without handing it our judgment.

Conscious living

Time management is life management.

Attention, priorities and personal responsibility. The subject of my TEDx talk.

Philosophy of coaching

Coaching is a way of being, not a technique.

Heidegger, Gestalt, Acceptance and Commitment Coaching and systemic thinking.

Journal

One coaching approach at a time.

A new piece each week on a school of coaching: where it comes from, what it assumes about people, and the questions it asks.

Loading the latest articles…

All articles

Talks and podcast

Listen and watch.

پادکست ایمان ابریشم‌چی

A Persian-language podcast, since 2019.

83 episodes on self-awareness, behavioural patterns, coaching, productivity and conscious living.

Listen on Castbox

Writing

Articles.

  1. The Power of Using Different Models in Group Coaching
  2. Exploring the Impact of Group Coaching: A Literature Review
  3. The Importance of Coaching in Organizations: Insights from Become an Organizational Friction Fixer
  4. The Future of Coaching: Navigating Between Vision and Reality
  5. The Integration of Artificial Intelligence in Coaching: Enhancing Pattern Recognition for the Coachee
  6. The Impact of Artificial Intelligence on Coaching: A Literature Review
  7. Coaching Supervision: The Magic Toward Impact
Read on LinkedIn

Contact

Let's talk.

Tell me a little about what you're working on: coaching, advisory, mentoring toward a credential, a talk, or a program at the Academy. Your message comes to me directly.